The rise of sustainable fashion has been influenced by the environmental movement that began in the 1970s and continues to shape the fashion industry today. Brands like Patagonia, Eileen Fisher, and Stella McCartney were early adopters of eco-friendly materials and production methods, and the growth of fast fashion and social media has increased consumer demand for sustainable options. As sustainable fashion becomes more mainstream, it will be interesting to see how the industry continues to evolve and the impact the environmental movement will have.
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